Big Woods is also instituting a new Sunday Growler policy. The first 10 new growler customers every Sunday get the bottle for free.
Mini-editorial: Every brewpub we have talked to since July 4th has been very happy with Sunday Growler sales, reporting double-digit sales every week. Two have estimated 50 growlers filled every Sunday. This is the biggest success story yet for the Brewers of Indiana Guild’s lobbying dollars. Over and above the extra income generated, the publicity for Indiana brewpubs during June and July was all-in-all positive and will give long-term benefits.
Hopefully the B.I.G.’s next effort will result in a change Indiana law that will see Indiana-only beer and wine booths at the Indiana State Fair. This could be accomplished for the 2011 Fair and it would introduce the members’ products to the 800,000 attendees. There could be no better use of the Guild’s time and money than to achieve this level of recognition to new potential customers.
Coming up – new and strange brews from breweries – and distilleries.
Rogue Chatoe Creek Ale – A Belgian Kriek hits the shelves in October. Hopefully here in Indiana as well as Oregon. Avery will have Ellie’s Brown, White Rascal and IPA out in cans in September. article Springbank has 5 new Scotch whiskies out. Hazelburn – 8yo unpeated and aged in both bourbon and sherry barrels. Springbank 10yo. Springbank 15yo – finished in sherry wood. Longrow CV – a blend of single malt ages with smoky notes. Longrow 10yo – finished in sherry wood. article